editing the video.

When filming we knew the colours wouldn't be bright enough. We want the advert to look as over the top as possible, so we spent a lot of time trying out different techniques on Adobe Premier Pro to really bring out the colours and shadows to enhance the audience's viewing and their reaction to the message we are trying to spread.

In the final stages of the editing we added a spot light to

 these shots to enhance the selling point. 

 we used a slight pinky tone throughout the 

more female adverts as it was very effective. 

 Whilst grading the shots we had to ensure that there was a high 

contrast in order to make the blacks very black, 

as this looked more professional than what we originally had.