Initial Ideas

we wanted an advert that had more meaning, a message to it's audience. here are a few ideas that we came up with


"it could cost you more than you realise"
karma - what goes around comes around
only you can silence yourself

selling objects really obviously ( the truman show )


Karma...
- fits in with being more culturally aware
- subliminal messaging


*rough ideas copied from original notes
- slightly comedic maybe? but also hard hitting to create an interesting contrast for a more memorable advert




Type of person we'll need...
- money motivated
-selfish
-angry
-pessimistic
-independent


- female?
- girl wears no makeup = no attention
tried hard, very superficial
- another man comes along, "you're beautiful, just the way you are"






Jon doing soundtrack... something quite dark but with a moderate speed to it.